In Lewin's change model, what does the 'unfreeze' stage involve?

The 'unfreeze' stage in Lewin's change model is centered around preparing for change and motivating individuals or organizations to embrace new processes, behaviors, or structures. During this phase, the focus is on creating an awareness of the need for change, which involves breaking down existing habits or mindsets that may be resistant to new ideas. This preparation is crucial, as it lays the groundwork for effective change management.

By fostering a sense of urgency and demonstrating the potential benefits of the proposed change, leaders can help individuals or teams begin to let go of old ways of thinking. This emotional readiness makes them more receptive to the change that will be implemented in the following stages. Thus, the 'unfreeze' stage is a foundational step that sets the tone for successful change by reducing resistance and enabling individuals to see the value in adapting to new circumstances.